What If Book Preorder Bonus Was A Thing?

book-preorder-bonus

Let’s talk about book preorders and imagine if there was some sort of bonus to do so. A while ago I talked about whether we should preorder games, and since then I’ve wondered about something. Publishers usually have a collector’s edition or deluxe edition or whatever they called it for their games. These editions usually contact a few paraphernalia or memorabilia for the game in question and are limited in numbers. The Final Fantasy XV Ultimate Collector’s Edition, for example, comes with the Kingsglaive film, the Brotherhood anime, a special edition soundtrack, artbook, steelbook and in game bonus contents. So I was thinking, what if books did something similar? And I thought about how feasible such a thing would be.

ffxv_ultimate_edition-1200x675

Final Fantasy XV’s Ultimate Collector’s Edition

What’s the Point of Preordering?

You might be wondering, what’s the point of preordering books? I could get it any time I want. Books don’t general go out of stock, unless you’re JK Rowling or someone like that. And why would authors have any preferences for preordering? They get my money all the same.

Authors actually do want people to preorder their books, and the reason is simple. Their first week of sales includes whatever they sold through preorders. It’s usually their best chance of cracking the top 10 New York Times bestsellers list, barring a later surge in popularity usually brought about by a film release. Cracking the top 10 NYT bestsellers also usually translates to more sales as it gains more popularity. Therefore, in a way, preordering books is a good way to support your favorite authors.

And as for us readers? Why do we want to preorder books? To get the book as soon as possible so that we can avoid being spoilt by the Internet. Plus we can avoid having our bookstore running out of copies on us. Except for me, this doesn’t really apply. See, I live in South East Asia, in a state where not a lot of people read. Bookstores don’t usually have the latest books anyway and shipping costs me an arm and a leg. So I usually just wait and wait and wait for them to come, unless it’s something I really, really want to read ASAP.

What’s the Point of this Post?

What if book preorders were done the same way as games? What if there was a Collector’s Edition or a Deluxe Edition? Imagine preordering Heir of Fire and getting a replica of the Amulet of Orynth. Imagine preordering Stormlight 5 (or whichever book is going to be Szeth’s) and getting that cardboard cutout of Szeth that Sanderson gives away in his talks. Imagine if they included special covers or deleted scenes or even annotations. That would certainly incentivize people to preorder. I for one would jump at the opportunity to order something like that, especially from my auto buy authors.

empireofstormspreorder

A mock up of what an Empire of Storms Collector’s Edition might look like.

But at the end of the day though, I doubt publishers would do something like that. First of all, it would cost them extra to do something like that. Author names are usually enough to generate enough preorders and first week sales. Secondly, they kind of already do this. Usually with anniversary editions or limited print runs of bestselling books but there are instances where they do preorder bonuses, usually in the realm of Young Adult. For example, Heartless gives away free magnets while Empire of Storms gave away color pencils and a notebook.

mistborn-preorder-example

A mock up of what a Mistborn Collector’s Edition might look like.

I would love to know your thoughts about this. Would you preorder more often if this kind of things are introduced? Do you think it’s a good idea? What sort of items would you like to see included in a collector’s edition if this was a thing?

Credits for the mock ups:
Empire of Storm
– Amulet of Orynthus and Damaris necklaces from Cadsawan Jewelry
Mistborn: the Final Empire 
– “Special Cover” is the 10th Anniversary Cover from Gollancz
– “Art Book” cover is an edit of the Chinese cover
– Allomantic Table Poster, Vial of Metals and Vin Shirt from the Brandon Sanderson Store
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10 thoughts on “What If Book Preorder Bonus Was A Thing?

  1. Book preordering is kind of a thing. It may be a UK thing but sometimes if you preorder you get a signed copy of a book? It is kind of a thing but I don’t really believe in reorder bonuses, the only reason I preorder is so that I don’t have to rememeber to buy it…..

    Liked by 1 person

  2. I’m not much of a preorder kind of person, but I guess that’s because I live in France, and I guess that the book won’t come too early prior the release date, so…. Haha. I only preordered a book once, it was the last one in the Mara Dyer series, and I admit that I did it because all pre-orders were signed by the author. I loved it so much, and I was SO happy when I got it. I guess it’s a great idea to imagine deleted scenes of some kind, but some very hyped authors, as you said it, don’t need this, their names is enough. Though this’ would be an interesting idea for new authors to raise some kind of attention to their stories and create some kind of buzz ? Interesting discussion!

    Liked by 1 person

    • I don’t preorder that much often too because there’s really no incentive for me to, other than getting to read the story earlier by a few days, and I’m usually reading other stuff in the mean time anyway. But having additional stuff would definitely give me more incentive to do it. That’s really interesting, doing it for new authors to create buzz for them. It would definitely draw my attention to them if they do it, since there’s no one doing it at the moment. Thanks!

      Liked by 1 person

      • Yes, me too. I guess it’s a bit “sad” to have to draw attention with freebies and stuff, but…there are so many books and authors, it’s hard to find everyone, and who knows, we might be missing – I am sure we are missing – some amazing gems, just because they’re newbies for now 😦

        Liked by 1 person

      • I know right? I just feel like I’m missing so many great books in general. I think in this day and age, amazing gems stand a chance to stand out through bloggers and social media in general, but it’s still a sad thought 😦

        Liked by 1 person

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